Wal-Mart announced that, sometime in 2010, it will begin offering customers a new discount item - Wal-Mart's own brand of wine. The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2 - $5 range.
“Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand into their shopping carts, but there is a market for inexpensive wine," said Kathy Micken, professor of marketing at the University of Arkansas , "But the right name is important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:
10. Chateau du Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel.)
P.S. Don't bother writing back that this is a hoax or checking it on Snopes. Wal-Mart is well aware possum is not a white meat.
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